The Creative Strategist You’re Looking For
I studied BBA in Marketing at NMIMS and built my direction through product ideation, website coordination, live brand projects, and consumer-facing campaigns. Work across Flair Writing Industries Ltd., Abans Group, and independent brand concepts proves that I’m strongest where creativity, customer appeal, and execution overlap.
Curious Thinking
I naturally explore what makes people notice, engage, and remember a product or brand. That curiosity shows up in the kinds of concepts and campaigns I like to build.
Creative Depth
I don’t stop at surface-level ideas. I like shaping the theme, visual direction, packaging angle, and customer-facing story around the concept.
Collaborative Style
A lot of my work has involved coordinating with teams, gathering information, and helping move projects forward. I’m comfortable contributing creatively while staying connected to others’ inputs.
Initiative
I’ve taken on live projects, startup concepts, content work, and brand-building opportunities beyond one fixed lane. I move toward ideas and experiences that let me create something real.
Learning Speed
In a short time at Flair Writing Industries Ltd., I generated 20 concepts and saw 5-6 approved. That reflects quick adaptation and the ability to contribute early.
Delivery Focus
I like work that leads to an output — a concept, a website, a campaign, a stall, or a brand asset. I’m motivated by seeing ideas become visible and usable.
The strongest ideas are the ones that feel creative, clear, and commercially relevant✨ at the same time.
Learning Through Building Real Ideas
I do my best work where ideation and communication meet. Whether the output is a product concept, packaging direction, website, or campaign, I focus on making ideas clear, appealing, and usable.
Product Ideation
I generate early-stage concepts for consumer-facing products with attention to appeal, theme, and differentiation. My focus is on ideas that feel fresh while still making sense in the market.
Packaging Thinking
I contribute packaging ideas that support the product story and visual identity. I think about how presentation shapes first impressions and customer interest.
Brand Communication
I help translate ideas into brand-facing outputs across content, messaging, and digital presence. I aim to make the concept understandable, engaging, and memorable.
Creative Coordination
I work well across teams by collecting inputs, aligning people, and moving creative work forward. I bring structure to collaborative projects without losing the original idea.
Bring me in when a product or brand needs creative direction with market relevance✨.
From Idea to Output
How I Work
Observe
I start by noticing what people are drawn to, what feels current, and what makes a concept stand out.
Creative work gets stronger when it begins with attention.
Shape
I turn rough thoughts into clearer themes, directions, and brand-facing ideas.
A good idea needs form before it can gain support.
Align
I coordinate with others to gather inputs, refine the output, and keep the work connected to the goal.
Creative work improves when communication stays clear.
Present
I help move ideas into visible outputs that people can respond to, use, or approve.
Ideas matter most when they become tangible.
Building From Day One
A marketing education shaped through product ideation, brand projects, internships, and live creative work.
BBA in Marketing
Narsee Monjee Institute of Management Studies (NMIMS)
- Graduated in 2026 with CGPA 3.0/4.0
- Capstone and project work included retail management, brand management, and live brand-building concepts
- Currently working on a research paper on nostalgia in marketing and employee motivation under professor guidance
- Built practical experience through academic, live, and team-based brand projects
Executive, New Product Development
Flair Writing Industries Ltd.
- Proposed 20 product concepts within the first 2 months
- Saw 5-6 concepts selected or approved
- Contributed to theme development, color selection, packaging ideas, and team coordination
- Worked on trend-led creative direction for consumer writing products
Intern, Business Solutions
Abans Group
- Coordinated the development of two corporate websites: Zicuro and Abans Fintrade
- Collected information, aligned stakeholders, and helped shape outputs from scratch
- Worked with cross-functional teams to keep websites aligned with branding and business goals
- Managed LinkedIn content to support brand presence
Intern / Core Member
Arham Yuva Seva Group
- Created Instagram reels to drive awareness and community engagement
- Supported collections and distribution initiatives for workers' education and basic needs
- Participated in beach cleanups and sustainability-focused efforts
- Facilitated art and craft workshops to encourage creativity and connection
Intern
Laksh Capital
- Contributed creative and trend-led ideas for startup growth
- Managed Instagram, Facebook, and LinkedIn platforms
- Produced reels and vlogs to strengthen brand presence and audience engagement
- Designed social media strategies aligned with marketing objectives
Technologies & Tools
A mix of creative, analytical, and digital tools developed through coursework, internships, and live projects.
Brand & Marketing
Creative Production
Product & Packaging
Data & Research
Platforms
Professional Skills
What I’ve Built
Across every project, the through-line is the same: I build creative concepts that are meant to connect with people in the real world.
New Product Concept Development
At Flair Writing Industries Ltd., I work in the New Product Development department, contributing to early-stage creative direction for consumer products. In my first two months, I proposed 20 concepts, with 5-6 selected or approved. My role included theme development, color selection, packaging ideas, and coordination with the team. This work proved that I can generate ideas quickly while keeping them aligned with market-facing appeal.
Impact: 20 concepts proposed in 2 months | 5-6 concepts approved
Corporate Website Coordination for Zicuro & Abans Fintrade
During my internship at Abans Group, I helped drive the development of two corporate websites from scratch: Zicuro and Abans Fintrade. I personally coordinated with stakeholders, gathered information, and helped shape the final output so it aligned with branding and business goals. I also supported LinkedIn content work connected to brand presence. This project proved I can bridge communication, structure, and creative execution in a business setting.
Impact: 2 corporate websites developed | Brand-aligned digital presence supported
Cramp Crushers
Cramp Crushers was developed as part of a retail management project called Brand Baaja Bazaar. My team created a customer engagement concept that combined the sale of gola with an immersive period cramp simulator, turning a product stall into an experience-led brand interaction. The project required brand thinking, event execution, and customer engagement planning. It proved that I enjoy ideas that are bold, interactive, and commercially testable.
Impact: 9K INR profit generated | Live stall and engagement model executed
Zeva Protein Smoothie Brand
Zeva was a self-initiated protein smoothie brand concept developed as a live startup-style project in college. Working in a team, I contributed to ideation, market research, customer interviews, marketing strategy, CRM thinking, and the brand’s Instagram direction. The concept included two flavors — Banana Peanut Butter and Dark Chocolate Walnut — designed around health trends and Indian consumer preferences. This project proved I can think across product, customer, and brand at the same time.
Impact: 2 product flavors developed | End-to-end startup concept created
NOVA Perfume Brand
NOVA was a team-based perfume brand project built during my BBA to explore practical brand development. We created the brand identity, launched a website, developed dummy products to visualize packaging and variants, and planned Instagram and LinkedIn communication. The project brought together branding, digital marketing, and product presentation in one cohesive exercise. It proved my interest in how a brand is experienced visually, digitally, and conceptually.
Impact: Brand website launched | Product and packaging concepts visualized
Research on Nostalgia in Marketing
I am currently working on a research paper under professor guidance focused on the impact of nostalgia on marketing as well as employee motivation. The project is helping me understand how emotional memory influences consumer response and internal engagement. It adds a more analytical layer to my otherwise creative profile. This work proves that I’m interested not only in making ideas attractive, but also in understanding why they work.
Impact: Research paper in progress | Consumer psychology and motivation focus
Kind Words
What clients say about our collaboration
"Dhruvi brought strong creative energy into new product development from the beginning. In a short span, she contributed a high volume of concepts and several were approved, which reflected both speed and relevance. She was especially useful in shaping themes, packaging ideas, and color direction while coordinating smoothly with the team."
To be added
Manager
Flair Writing Industries Ltd.
"Dhruvi handled coordination across teams with maturity and ownership during her time at Abans Group. She gathered the right information, kept communication moving, and helped shape two corporate website projects toward business-aligned outcomes. She was dependable, expressive, and thoughtful about how the final output represented the brand."
To be added
Manager
Abans Group
"Dhruvi consistently approached academic and live projects with a strong instinct for branding and customer engagement. In projects like Cramp Crushers, NOVA, and her research work, she showed that she can connect creativity with practical market thinking. She stands out for bringing ideas to life in ways that are both engaging and commercially aware."
To be added
Professor
Narsee Monjee Institute of Management Studies (NMIMS)
Let’s Build Something Creative
I’m open to Mumbai-based roles where product ideas, packaging, branding, and communication come together. I’m especially interested in consumer-facing work that needs both creative thinking and practical execution. If you’re building something people should notice, connect with, and remember, I’d love to be part of it.
"I build creative ideas with market-facing intent✨ — from product concepts to brand experiences."
Dhruvi Doshi
© 2026 Dhruvi Doshi.Crafted withand passion